There is no firm who are providing coffee cafe services with recreational activities mattress (Price watch July, 2014). So, this type of innovative services will bring enthusiasm among consumers and will stimulate them to visit the cafe and spend their good time by doing recreational activities. Resources required for providing of product and services in joy coffee and beans Cafe The resources which would be required to offer the particular products and services are as follows- financial Resources: to open the joy coffee and bean Cafe substantial funds would be required. Human Resources: In joy coffee and beans Cafe, a staff of 5 people would be required in which 2 would be the managers and 3 would be the catering staff. The account manager and store manager would be appointed on the basis of their year of experience and educational qualification. It is decided that the account manage required to be an mba finance with 3 years industry experience whereas the store manager must be a graduate in commerce with 2 years experience. In addition, that manager will be hired who are also having knowledge of using crm, ais and Microsoft Excel Software. Technological Resources: The technological resources which will be required in carrying out of the given business would be a computer system with software like excel, customer Relationship Management and Accounting Information System software.
It will be stuffed with tomato slices, cucumber and lettuce and cheese. Sandwich Vegetable: It will also be a speciality product of joy coffee and beans Cafe. Chicken Sandwich: A standard size chicken sandwich with required stuff like cheese, and lettuce hot Chocolate: Hot chocolate with the best quality will be offered to live up to the expectation of people who have strong likeness of having hot chocolate. Innovation or difference in the products The complete idea of establishing joy coffee and beans Cafe is different and innovative with respect to the existing competitors. There is no branded or non-branded firm which are operating coffee cafe with recreational facilities in London as well as in other place of the world. Apart from that, the taste and shape of products would be different from the competitors firm. Competitors product and services The giant competitors firm like starbucks, costa coffee, caffe nero offers products like cappuccino, espresso coffee, latte, hot Chocolate and Cold Coffee to the consumers (lavinsky, 2013). These report products are very demanding in the industry, thus joy coffee and beans Cafe also decided to offer the particular products in order to reap the benefits from the growing market trend. Advantages of joy coffee and beans Cafe products and services over the competitors The concept and idea with which joy coffee and beans Cafe is coming in the market is totally different from the existing business activities of competitors firms like starbucks, caffee nero.
It is cold coffee which will be served with ice cream according to the choice of customers. Latte: It is a strong coffee drink. It will be offered to the consumers who likes to drink strong coffee. Mocha: It is a coffee which will be made by adding chocolate and hot milk. This will also be made available in three sizes. Small, medium and large. Cheese sandwich: It will be offered in both types. Grilled and in uncooked form of bread.
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The accounts' manager and store manager will report their task and activities to the owner. Accounts Manager: The account manager will be responsible for recording, classifying, summarizing and analyzing of monetary transaction occurred in the business. He is responsible to record and analyze all monetary transaction. Store manager: The store manager will play the key role of administrating overall business activities of the cafe. Catering Staff: The catering staff of 3 people will work synthesis under the supervision of store manager. The catering staff will perform task related to taking of orders from customers and delivering of products accordingly.
Product / Service development and Operations Plan. Nature and details of the products which will be offered to the customers The products which will be offered in the cafe are selected by assessing the customer needs and requirements. A coffee shops business could be considered incomplete if such products are not offered to the consumers (Euromonitor International, 2014). As it is known that joy coffee and beans Cafe is entering into the coffee shop songwriter market with recreational facilities, so the products like espresso coffee, cappuccino, latte, cold Coffee, sandwiches, hot Chocolates will have higher sales because people usually loves to drink coffee while. The products which will be offered in joy coffee and beans Cafe are as follows: Espresso coffee: The particular products will be offered in small and medium size. Cappuccino: Cappuccino is very demanding product in the coffee shop industry. La costa cold Coffee (Excluding ice-cream This the special product of joy coffee and beans Cafe which will be offered to the customers.
Discounts would be flat 12 discount on the all the products (Gilligan and Wilson, 2012). Marketing Material, the marketing material which will be used in joy coffee and beans Cafe will be menu card, catalogs, website, customers reviews, log diaries. Promotion Strategy, the firm will be promoted by using the media channels like newspapers, digital billboard, providing of sponsorship and lifestyle magazines (Thomas, 2014). The selected media channels are used as the firm is attempting to focus on selected customers who fall in upper middle class and has good interest in spending quality time in Coffee cafe's by doing recreational activities. Online marketing of the firm will be done by using google Adwords (sem social Media (Facebook and Twitter Blogs and Third Party websites. Conversion Strategy, the prospective customers will be converted into paying customers by keeping a board and diaries on which testimonials or reviews are written by the past customers who gets utmost satisfaction from the products and services.
Customer retention and Referral Strategy, a customer loyalty program would be followed in order to retain existing customers and acquiring new customers through their referrals (Mcdonal, 2007). Here, if an existing customer would come with new people then additional 5 discount would be offered. Company Structure and Management team. Owner: The owner will be the top most strategic decision maker of joy coffee and beans Cafe. He will handle all the activities related to marketing planning and implementation (Barringer and Ireland, 2012). By assuming the task of marketing manager, initially the owner of the firm will do regular promotion of the business.
M: Customer reviews : Kindle : Amazon's
Targeting strategy, the potential consumers will of the firm will be targeted by using concentrated marketing strategy. Here, people will be communicated through pamphlets, social media and newspapers and referral marketing strategy. Unique selling point of joy coffee report and beans Cafe. The usp of Cafe will be the best coffee experience along with recreational facilities like painting, music, reading, sketching. The usp or positioning of the firm will be developed with the tag line Brisking coffee with lively experience. With this tag line, the concept of innovative coffee service with recreational activities will be developed in the minds of potential consumers. Distribution Plan, the products will be sold to the customers directly from the outlet only. In future, expansion of business can be anticipated through franchising system. Offers, joy coffee and beans Cafe will provide discount offers to the customers if they will come in group of 4 and more than 4 people.
From the market research report of Allegra world Coffee portal, it is found that Costa coffee has the largest number (1821) of outlets in uk as compared to the competitors firm like starbucks Coffee company (824) and Caffè nero (590). The report indicated that branded Coffee shop outlets companies has a combined share of 56 in the market. The significant growth in Coffee shop segment stimulating firms to expand their number of outlets (Statistics and facts on the coffeehouse industry, 2015). In the report, it was acknowledged that the estimated total short coffee shop market in uk is of 16,501 outlets and will grow exponentially in the coming years. The report laid down the fact that the industry attained the growth.4 from the previous year and attained the total sales revenue.2 billion (Euromonitor International, 2014). A reputable assignment writing service, marketing Plan. Market segmentation, the potential customer market is segmented by adopting demographic and psychographic characteristics of consumers. In other words, the targeted customers for joy coffee and beans Cafe will be upper middle class customers who wants to spend their quality time in Coffee cafe where they can also do recreational activities (Barringer and Ireland, 2012).
to visit joy coffee and beans Cafe every week or weekends to spend good time with their friends and to experience recreational activities which is difficult to do in the present engaged life or schedule (Westwood, 2013). The customer value created by the firm. The idea and concept with which the company is coming into the industry will add significant value to customers as the company will provide recreational facilities to consumer along with most demanded products of the market. It is mostly seen that people wants to do different but they don't get time and proper place to explore themselves (Mcdonal, 2007). Industry and Market Analysis, coffee shops is the industry which has been recording significant growth in the uk as well as in other countries. According to the market research reports of Allegra world Coffee portal, coffee shop industry made a total revenue.2 billions in the year 2014 which recorded a growth.9 from the previous year (Thomas, 2014). In the report, it was further added that the uk coffee market is estimated at 18,832 outlets in which the branded coffee chain segment has attained.9bn turnover across 5,781 outlets. The branded uk coffee chain segments achieved growth in sales.9 whereas other non-branded outlets had made growth.9 in which 271 stores were added in the year 2014 (Coffee loving Britain, 2013). In addition to that the report also laid down the fact that Coffee shop business is proving to be the most prolific for uk economy.
Ideas and Company description, creativity and Innovation in the business. Opening of a coffee shop is not a new thing as there are already many well established coffee firms like starbucks, barista, coasta coffee, caffee nero, amt Coffee etc. However, the concept or idea with joy coffee and beans Cafe is attempting to come in the market is completely different with the existing big coffee firms and this makes it to be counted as an entrepreneurship firm (Gilligan and Wilson, 2012). The motto or new idea with which joy coffee and beans Cafe is trying to come are recreational activities like paintings, reading, drawing and music to the people who have strong desire to learn something different or unique things like arts and paintings with people. Benefits and advantage which joy coffee and beans Cafe will serve. The main products which will be offered in the joy coffee and beans Cafe will be Expresso coffee, la costa cold Coffee with different Ice cream flavours according to the customer's essay requirement, cappuccino, latte, mocha, cheese sandwich, vegetable sandwich, Chicken Sandwich with lettuce. The main products which are decided to be offered in the shop are selected on the basis of doing of market research (Handford, 2015). The problems which joy coffee and beans Cafe will resolve.
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Ftl — first Transport Lines,. Road freight transport and passenger, national and international forwarding, forwarding, maintenance and repair of motor vehicles and machinery, the operation of petrol stations, making upholstery products, car covers, business, etc. Executive summary, people says wait for the right time to start a new business and this line effectively applies to the joy coffee and beans Cafe which is attempting to start a coffee cafe with new idea and concept. Recreational facilities like reading, painting, drawing etc. The company is coming with this idea as there is no firm in wood the market which is providing such type of cafe to the consumers but substantial growth can be seen by following this concept. In the plan, it has been list out that the company will offer most demanded products like espresso coffee, cappuccino, la costa cold Coffee with ice cream, latte, hot Chocolate, mocha, cheese sandwich, vegetable sandwich and Chicken Sandwich to the consumers which will bring more. In order to check the feasibility of this decision industry analysis was done in which it was found that the industry is growing significantly as the revenues of existing business firms are enhancing in large numbers each years.